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How to survive in the Search Engine Jungle
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Searchers don't see what you see when they search Google|
When people search Google for information on your product or service, what they see in Google's search results is probably not what you see when you search. In other words, your website may not rank as high as you think it does. Here's the easy way to see exactly the same thing random searches see . . . read more >>
Don't just think outside the box, get outside of your box
I don't think I've ever had a really good idea while I was sitting at my desk (in my box, in other words). I'm sure you think you know your market and your customers. But do you really know what their problems, worries, thoughts and concerns are? They're probably not what they were a year ago. How this relates to search engine optimization and ranking high on Google might surprise you. . . . read more >>
Are links still valuable for ranking high?
There has been a lot of talk about Google no longer looking at links to determine the ranking of a website. In fact, Google knows that every underhanded trick webmasters can think of has been used to get more links. So Google was wondering, just how valuable links should be when they ranked websites? . . . read more >>
Thin content is just as dangerous as thin ice
Google uses the term, "Thin content" as a way to describe content with little or no useful or new information. It's not just that thin content pages won't do you any good, Google will quickly drop the ranking of your site if you have pages with what they consider to be useless information. Here are five ways to make your content informative and useful . . . read more >>
Everything doesn't have to be just perfect to rank high
Search Google for the word, "Coffee" and as you might expect, you will find the Starbucks website on the first page of the search results. The surprising thing is that the website is not following many of the rules that are generally accepted as being more or less required to rank high. Let me explain . . . read more >>
Does linking to other sites help your PageRank?|
SEO is an uphill battle if you don't have some inside secrets. For example, conventional wisdom (and Google) say that linking to other high-ranking web sites won't help your site rank higher, but many times conventional wisdom is dead wrong. Is this one of those times? . . . read more >>
Will your website be in the graveyard in 90 days?|
There is no such thing as learning search engine optimization techniques once and for all. If you try to use the SEO techniques you have been using in the old days -- like in 2012 and 2013, your site may soon be in the graveyard. Google has changed big time and more changes are coming fast. Here's the first thing you need to do for 2014 . . . read more >>
The real purpose of a Press Release -- it's NOT what you think|
Most people think the purpose of a press release is the get an editor to use the information you send him/her to write a story about you, your company, your product or your service. This kind of thinking is why most press releases never result in an article being published about you or your business. Write your press release with the real purpose in mind and you will be amazed at the results you get . . . read more >>
Who ships faster Amazon or China?|
This bear finally found a parking place in downtown Asheville, NC and now someone wants him to move. Last week I stepped out my front door and there was a bear standing there looking at me. Most of the articles on this site are about how to get ranked high in the search engines -- particularly Google. This article is going to be a little different. . . . read more >>
Google's totally new Hummingbird Algorithm|
This is the first major update of Google's algorithm since Caffeine back in 2010. Penguin and Panda were just tweaks and not actually major changes -- even they did seem like big changes if your sites got hammered. Here's Google's "Hummingbird" algorithm update in a nutshell . . . read more >>
Google's Keyword tool is gone -- well, almost|
If you're searching for Google's Keyword Tool to help you select keywords to optimize for, you won't find it. Google now encrypts the data from all searches, so the ability to get free keyword data from Google is gone -- but there is a way around this. Here's how to get the keyword information you need . . . read more >>
Penguin 2.0 has arrived -- are you ready?|
It's being called, Penguin 2.0 because it's not just a tweak of the previous three Penguin algorithm changes -- it's almost totally different. It's going to look at more than just the Home page, it's going to come down hard on bad links and black-hat SEO techniques. Here's how to take advantage of the situation and actually rank higher . . . read more >>
Brutal -- describes Google's new Penguin update|
Google has announced that their next big Penguin update is coming soon and it's going to be bigger and more brutal than any of the last three. Are you ready? There are several SEO techniques that they're going to come down hard on. Here's what you need to do before it's too late . . . read more >>
The best places to put your keywords|
Where you place your keywords on your website is extremely important. Not all locations are created equal when it comes to keywords. Here are the five most important places your keywords and keyword phrases need to be . . . read more >>
A new strategy for the use of your Keyword tag|
Google doesn't even look at your Keyword tag, so you can't use it to help you rank higher, but there is a way it can be used to your advantage. Here's an inside secret technique you should be using when it comes to your Keyword tag . . . read more >>
Easy, Guaranteed way to get on-topic links|
You don't need 10 new ways to get links. You need one way that really works and one that you will actually implement. Here is one of my favorite link building techniques. It's so easy, it adds value to your website an it works like magic . . . read more >>
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Here's information on how to use search engines for restaurant marketing. Restaurant Marketing, including techniques showing how to market your restaurant.
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information on this site I am now able to help my clients with their search
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-- Russ Roberts
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