Search Engine marketing and optimization techniques for Google and other search engines. Tools and techniques to achieve high rankings for beginners and pros.
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Internet Marketing using Google Search Engines
How to survive in the Search Engine Jungle

This site provides continually updated Search Engine Optimization techniques for the little guy.

No complicated theory . . . just down-to-earth, easy-to-implement, get-it-done search engine optimization techniques that work.

Sign up today and see why our members continually get high rankings on all search engines.

Is adding links now a lost cause?
There's a lot of talk about links not being as important as they used to be when it comes to your ranking. Google has been testing the idea of totally eliminating incoming links as a ranking factor. Are they really going to do that? . . . read more >>

Google just released Panda 4.0
On May 19th Google released Panda 4.0. What does this mean to you and what should you do? I have spend the last two weeks evaluating it and it's not all bad. Of course, for some sites it is bad news. Ask yourself these questions and you will know if you need to make changes to your site . . . read more >>

The easy way to make links more valuable
There are not many (if any) ranking tricks that Google isn't aware of and of course, they know how to detect them. Therefore the tricks don't work. Here's a technique that will really boost the value of your links -- and yes, Google approves of it and even rewards it . . . read more >>

Duplicate content penalty when you don't have a single word of duplicate content
Google's duplicate content penalty could be hurting your website ranking when you don't have a single word of duplicate content. The reason is that Google (in their new patent) has changed their definition of what they're calling duplicate content. . . . read more >>

Searchers don't see what you see when they search GoogleSearchers don't see what you see when they search Google
When people search Google for information on your product or service, what they see in Google's search results is probably not what you see when you search. In other words, your website may not rank as high as you think it does. Here's the easy way to see exactly the same thing random searches see . . . read more >>



Don't just think outside the box, get outside of your box
Don't just think outside the box, get outside of your box I don't think I've ever had a really good idea while I was sitting at my desk (in my box, in other words). I'm sure you think you know your market and your customers. But do you really know what their problems, worries, thoughts and concerns are? They're probably not what they were a year ago. How this relates to search engine optimization and ranking high on Google might surprise you. . . . read more >>
Thin content is just as dangerous as thin ice
Thin content is just as dangerous as thin ice Google uses the term, "Thin content" as a way to describe content with little or no useful or new information. It's not just that thin content pages won't do you any good, Google will quickly drop the ranking of your site if you have pages with what they consider to be useless information. Here are five ways to make your content informative and useful . . . read more >>
Everything doesn't have to be just perfect to rank high
Everything doesn't have to be just perfect to rank high Search Google for the word, "Coffee" and as you might expect, you will find the Starbucks website on the first page of the search results. The surprising thing is that the website is not following many of the rules that are generally accepted as being more or less required to rank high. Let me explain . . . read more >>
Search engine information is like online dating -- most everything you read is false
Search engine information is like online dating -- most everything you read is false You need to approach search engine optimization with your eyes wide open. Take things you read with a grain of salt. The opinions that really count are the ones based on actual tests. Even what Google tells you sometimes is what they want you to do rather than what has been proven to work. Here are some examples . . . read more >>
Does linking to other sites help your PageRank?
Does linking to other sites help your PageRank? SEO is an uphill battle if you don't have some inside secrets. For example, conventional wisdom (and Google) say that linking to other high-ranking web sites won't help your site rank higher, but many times conventional wisdom is dead wrong. Is this one of those times? . . . read more >>
Getting PageRank juice from your links -- the rules have changed
Getting PageRank juice from your links -- the rules have changed Google changes their ranking rules all the time. Sometimes the changes are just minor tweaks and sometimes Google does a total about face. In other words, what you have to do to rank high now is the exact opposite of what you had to do in the old days (like last year). Here's a recent example . . . read more >>
Will your website be in the graveyard in 90 days?
Will your website be in the graveyard in 90 days? There is no such thing as learning search engine optimization techniques once and for all. If you try to use the SEO techniques you have been using in the old days -- like in 2012 and 2013, your site may soon be in the graveyard. Google has changed big time and more changes are coming fast. Here's the first thing you need to do for 2014 . . . read more >>
The real purpose of a Press Release -- it's NOT what you think
Most people think the purpose of a press release is the get an editor to use the information you send him/her to write a story about you, your company, your product or your service. This kind of thinking is why most press releases never result in an article being published about you or your business. Write your press release with the real purpose in mind and you will be amazed at the results you get . . . read more >>
Who ships faster Amazon or China?
Who ships faster Amazon or China? This bear finally found a parking place in downtown Asheville, NC and now someone wants him to move. Last week I stepped out my front door and there was a bear standing there looking at me. Most of the articles on this site are about how to get ranked high in the search engines -- particularly Google. This article is going to be a little different. . . . read more >>
Can you still make money using "White Hat" only SEO techniques?
Can you still make money using "White Hat" only SEO techniques? If you've been reading my articles for the last few years, you know I have been preaching the reasons why you should use only White Hat SEO techniques. These articles were all true -- at the time, but the search engine world has changed. Here are the new rules . . . read more >>
How to send a press release that will get noticed by an editor in today's high-tech world
How to send a press release that will get noticed by an editor in today's high-tech world Press releases are no longer just for brick and mortar businesses, but a press release has to be sent the right way to get an editor to pay any attention to it. You can send a press release by email, by snail mail, by fax, by hand delivering it or by using a press release service like PRWeb or PRLeap. Which deliver method works the best in today's world? . . . read more >>
Google's totally new Hummingbird Algorithm
Google's totally new Hummingbird Algorithm This is the first major update of Google's algorithm since Caffeine back in 2010. Penguin and Panda were just tweaks and not actually major changes -- even they did seem like big changes if your sites got hammered. Here's Google's "Hummingbird" algorithm update in a nutshell . . . read more >>

Google's Keyword tool is gone -- well, almost
Google's Keyword tool is gone -- well, almost If you're searching for Google's Keyword Tool to help you select keywords to optimize for, you won't find it. Google now encrypts the data from all searches, so the ability to get free keyword data from Google is gone -- but there is a way around this. Here's how to get the keyword information you need . . . read more >>
Three important Directories to boost ranking, traffic and income
Three important Directories to boost ranking, traffic and income Getting listed in these three important directories is a quick way to quickly get your site to shoot up in the search engine rankings. You'll have to submit your site -- and use your credit card, but it's way better than buying links. Here are the details . . . read more >>
Now Google detects Substantially Similar content and penalizes it big time.
Now Google detects Substantially Similar content and penalizes it big time. We all know how much Google hates (and punishes) "duplicate content." Now Google has gone a step further and they are penalizing "substantially similar" content. Before they will rank a web page high, Google demands that it have new information. Here's how Google defines, "substantially similar" content . . . read more >>
Don't overlook what Google Carousel can do for your website
Don't overlook what Google Carousel can do for your website You probably have fond memories of riding a carousel as a child. Now you can have fond memories of a carousel bringing a lot of visitors to your website by taking advantage of the new Google Carousel. Here's how to make it happen. . . . read more >>
A simple test that could tell you why your site is not ranking high
Do you sometimes think Google hates you -- or at least, your website? If you've tried everything and are still having trouble getting your site to rank high, here's a simple test that could tell you why. After you know why, the solution might be simple. . . . read more >>
The quick and easy way to add fresh, new content to your website
The quick and easy way to add fresh, new content to your website Google's new Panda 2.0 algorithm update is making fresh, new content on a website very important. Adding informative, well written content to your website that solves a problem is one of the absolute best ways to get higher rankings today. Here's how to make it happen . . . read more >>
What does Google's new Panda 2.0 mean to your website?
What does Google's new Panda 2.0 mean to your website? Recently I told you about Google's upcoming Panda 2.0 algorithm update that was supposed to cause major changes in the ranking of websites. Now after the dust has settled, what really happened and what do you need to do now? . . . read more >>
Penguin 2.0 has arrived -- are you ready?
Penguin 2.0 has arrived -- are you ready? It's being called, Penguin 2.0 because it's not just a tweak of the previous three Penguin algorithm changes -- it's almost totally different. It's going to look at more than just the Home page, it's going to come down hard on bad links and black-hat SEO techniques. Here's how to take advantage of the situation and actually rank higher . . . read more >>
Brutal -- describes Google's new Penguin update
Brutal -- describes Google's new Penguin update Google has announced that their next big Penguin update is coming soon and it's going to be bigger and more brutal than any of the last three. Are you ready? There are several SEO techniques that they're going to come down hard on. Here's what you need to do before it's too late . . . read more >>
The best places to put your keywords
The best places to put your keywords Where you place your keywords on your website is extremely important. Not all locations are created equal when it comes to keywords. Here are the five most important places your keywords and keyword phrases need to be . . . read more >>
A new strategy for the use of your Keyword tag
A new strategy for the use of your Keyword tag Google doesn't even look at your Keyword tag, so you can't use it to help you rank higher, but there is a way it can be used to your advantage. Here's an inside secret technique you should be using when it comes to your Keyword tag . . . read more >>
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