Since Google is still making changes to their (unpublished) rules for what it takes to achieve top rankings, it's more important than ever to make the most of the visitors you are getting.

The best way to do this is to add credibility to your website.

After all . . .

1. You have a good product or service.

2. The visitors to your website are interested in your product or service or else they wouldn't be searching for the keyword phrase that brought them to your website.

So why don't they buy?

One of the biggest reasons visitors to your website don't buy your product or service is that they don't completely trust you. They might think you are hyping things a little too much.

Here are some of the bests ways to add credibility to your website:

1. Don't over promise. Don't make it sound too good to be true.

2. Use real testimonials.

3. Prove that you can do and deliver what you promise.

For example, if you go to http://www.SearchEngineU.com, you will see that I have made some recent changes to the website to prove that I know how to get high rankings on Google.

I have encouraged visitors to go to Google and verify that I am ranked #1 and/or #2 for the highly sought after keyword phrases for my subject.

This makes it more believable that I know how to get high rankings on search engines.

What can you do to make your claims more believable?

Make your website more believable and watch your sales skyrocket.

Jerry Minchey

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