Microsoft's new AdLabs tool will quickly tell you if your searchers have their credit cards out of their wallets ready to buy or not.

For example, when someone searches for the phrase, "Search Engine Optimization" are they just looking for information or are they looking to make a purchase? Go to the link below and enter the phrase, "Search Engine Optimization"

http://adlab.msn.com/Online-Commercial-Intention/OCI.aspx

Be sure to click on "Query" (as shown by the red arrow. Then click on the "Go" button).

After you click on the "Go" button, you will see the number 0.83 show up.

The 0.83 tells you that there is an 83% chance that the searcher is interesting in buying rather than just looking for information.

The numbers are being updated all the time, so if you repeat the search, your mileage may vary. A few days ago the same query was showing 91% of the searchers were looking to buy.

Here's another example. When I used this tool to search for the phrase, "Texas Two Step" I found that only 30% of the searchers were interested in buying something, but when I entered the phrase, "Texas Two Step DVD" I found that 62% of the searchers were likely to buy something.

Two really important uses for this tool are:

#1. You don't want to pay for words or phrases on your Google AdWords or other PPC ad campaigns that are only attracting tire-kickers.

#2. You surely don't want to waste time getting your websites ranked high for keyword phrases that are only attracting tire-kickers. You want to rank high words or phrases that are attracting buyers.

For example, soon when I start selling my Texas Two Step DVD, I don't want to pay for clicks for the phrase, "Texas Two Step" because 70% of the people are just looking for free information. But when I add the word, "DVD," 62% of the people seeing my ad will be looking to buy something. Imagine how much money this information will save (or make) for me.

Bottom line: Use this tool on your keywords and see what you can find out. This information could save (or make) you a small fortune.

And by all means, don't waste time getting your websites ranked high for a keyword phrase that is only attracting tire-kickers.

How does the keyword phrases that you think are the most important for your sites fare when you use the new tool to analyze them?