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The back-door way to use your META Descripti . . .
The back-door way to use your META Description tag to increase your search engine rankings
Google says they don't use the META Description in their search engine ranking algorithm.
In fact, below is word-for-word what Google says about their use of Description tags in their rankings as stated in their blog in Sept. 2009 and nothing has changed since then:
Google also said, "Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our rankings."
But like many rules, sometimes there's a way to sneak around the rule through the back door
Here's how to make it happen:
#1. Google usually uses your META Description tag in the description they display in their search results, so write a compelling keyword-rich Description tag.
#2. They display the first 160 characters and spaces and people tend to click on descriptions that complete a call to action -- therefore, end your Description tag within 160 characters.
#3. Include your important keywords and keyword phrases in your Description tag because Google shows the searched-for phrase in bold when they appear in the Description tag -- and these bold words attract searchers to your description.
#4. A well written description will entice more searchers to click and visit your website and stay on your site longer.
And . . . when searchers click on your site more and stay longer, Google WILL rank your site higher. That's all there is to it.
Bottom line: That's how a good Description tag can and will increase your search engine rankings.